The story behind KeroIQ

I spent nearly twenty-four years with the Oakland Police Department, retiring as a lieutenant. When I retired, I decided to try something new: a mobile coffee cart in Walnut Creek.

I formed 5-0 Espresso LLC. I started the permit research. I specified the equipment. I picked the cart.

I never opened it.

Not because I changed my mind. Because the system wouldn't let me through.

The first wall was the permit. To apply for a Contra Costa County Mobile Food Facility permit, I needed to specify the equipment going on my cart. To buy and configure the equipment, the cart manufacturer needed me to confirm my permits would work. Each side assumed the other would close the gap. Neither would. The permit office gave me guidance that contradicted itself depending on which officer answered the phone. The cart manufacturer asked questions I couldn't answer without permits I couldn't get.

I'd spent twenty-four years navigating bureaucracy. I assumed I'd figure this one out too.

I didn't.

So I paused. And while I was paused, I looked at the software.

Every operational tool I could find — point of sale, inventory, accounting, marketing — was built for restaurants and adapted, badly, for mobile. The pricing was sized for a restaurant with a full staff and a fixed location, not for one person running a cart. None of them started with the permit. None of them understood that for a mobile operator, compliance isn't a one-time hurdle — it's a renewal cycle, a document vault, a piece of infrastructure that has to live in the same software as everything else.

What I found out is that I wasn't the problem. The catch-22 I hit is the catch-22 every new mobile food operator hits. In Los Angeles, an estimated 10,000 sidewalk food vendors are eligible to operate legally. As of 2021, only 165 had been permitted by the city — a 1.65% conversion rate. UCLA School of Law and Public Counsel documented it in a report called Unfinished Business. The wall in front of me was the same wall in front of everyone trying to do this.

So I built KeroIQ.

KeroIQ starts the day you decide you want to do this. Permit automation that handles the application paperwork, the renewals, the document vault, the county-specific guidance. Then it stays with you. Orders. Inventory. Financials. The whole business, in one program, priced and built for mobile operators from the first day forward.

I'm not running a coffee cart. I tried, and the system stopped me. But I learned exactly where the wall is, why it's there, and what it would take to flatten it.

I'm building KeroIQ for the next person standing in front of that wall.

—Todd